Chapter 1 Communication

I just took a walk in my neighborhood and took in the environment both natural and technological. Looked at the stars in the sky and inhaled some crisp West Virginian air. Then I realized the changes that has happened so fast in my generation coming into the information age. I broadcasted my blog talk radio show via cell phone and decided to do the show while I was walking over to my office. The show started off with just a chat about the meaning of The Great Exploitation Proliferation. I talked about the history of communication, products on the market today and the evolution of moral values leading to "self sale" to the elite society.

When technology no longer serves people and adds to their quality of life, but gives people bad habits and consumes good health, what will people put a price tag on? If there is no "right or wrong" way to do things, then why sale people things that will help them when you can sale them things that add to your own quality of life and make you more money? After all it's there choice to buy it right? Wrong! It's no longer a secret that people in the advertising world have the scientific data and marketing analysis that manipulate people into buying products they have no need of. There are formulas that exploit people's proclivities and make them more susceptible to buy products through emotional marketing (ex. fear and sex). Most companies use the reformed marketing mix the 7p's that used to be only 4 p's (product, price, promotion and place), but researchers have recently added the other 3 (people, process and physical evidence). The key here is to establish a target audience, research their emotions or weaknesses and to expose the product at a specific place and time. Advancement in cellular phone and internet technology makes this marketing mix ever evolving.

The creative mind will find more product, set higher prices, promote more ways and find more places for a product. However, if products kill people, price goes higher, promotion becomes more effective and places redevelop. Then what exactly will people process over time? What will be the physical evidence? This is not a marketing 101 blog so bear with me. The point is that every product whether good or bad is using this formula to successfully sale their product. Whether it be poisonous (tobacco) or healthy, the same results are being achieved. Who is stopping the pharmaceutical companies from selling people poison in place of medicine? The FDA reputation is rightfully tainted who trusts commercial food or worse processed food. Can someone sitting in a suit and tie wanting to have and extra weeks vacation or send a kid to college be paid a little extra to let these products slide? The hospitals are big business, the insurance companies are big business and the food market is big business. Where do we draw the line between someone making a better than average living and diminishing the quality of life of consumers?

The Great Exploitation Proliferation has began and we are far from the eye of the storm. Everybody is a salesman and everybody wants to be a star! Yes, even the chemist in the lab coat and specs who spend 80% of his or her life in some lab researching, they want to be stars too. Just like their television counterparts in CSI or any other tv show that glorifies forensic studies. After all, these programs need funding there are advertisers that pay to have these shows aired just so you can buy their products. The question is why is everybody wanting to be a star? I tell you why... because stars spend money and make people dream of spending money in the same fashion. What they don't tell you is that this is done on purpose. How would they even be able to grid supply and demand if they had no idea who was going to buy thier products and when? I have to break this down because I see something so desperately serious about to happen when it comes to this evolving way Americans buy and sell. Tragically, the information age is accelerating and we are moving into an era where men and women will be the ultimate product.

Shows like America Got's Talent and American Idol are shows that celebrate the gifted and talented undiscovered talent. They market their gift with a dressed version of who that person really is. When that person doesn't uphold those standards, the media crucifies them and assassinates their character. (ex. Michael Jackson, OJ Simpson, Brittney Spears, Chris Brown, etc...) Americans have longtime been gullible on this front, thinking that they really know who these people are because they are familiar with their gifts. Truth is no-one knows them, but there are record company executives, publicists and managers who filter who they are and expose them as flawless products. Some entertainers are even gullible and sale themselves short trying to conform to the media critics (ex. Michael Jackson, Karen Carpenter). How do I know, well let's look at how many plastic surgeries Michael Jackson has had? Karen Carpenter developed an eating disorder right after hearing reports of her being "fat" or "chubby" and died from it during her career. We should find out who we are not by the media or any other busy body or critic. Constructive criticism is one thing, but when they see you conform yourself to their opinion then they own you... and if they own you then they can put you up for sale! Pay attention to how many networks cashed in on Michael Jackson's death alone right after selling him on the market as "Wacko Jacko." They relabled him real quick and milked another "cash cow." Michael Jackson to me has and always been a man that I've seen dance and sing phenomenally. A man I've never met, or called "Wacko Jacko."